Pratt Energy-Saving Technology Acquired

April 22, 2010

Belkin International, Inc., has completed its acquisition of Zensi, a developer of technology that senses and monitors energy use founded by Matt Reyonolds, Pratt assistant professor of electrical and computer engineering, and his colleagues at the Georgia Institute of Technology.Matt Reynolds

This acquisition is part of Belkin's expansion of its current Conserve energy management product portfolio, whose products enable energy conservation in both homes and offices. Later this year, Belkin will introduce additions to its Conserve line, bringing more solutions for managing energy in the home.

"I am very excited about our vision to help people make better, more informed decisions about their energy use," said Kevin Ashton, general manager of Conserve and former CEO of Zensi. "Zensi's technology furthers our ability to create powerful yet elegant energy management solutions.

"There were a number of companies seeking to acquire Zensi," Ashton continued. "Belkin won out because its incredible user-experience, design, manufacturing, and distribution capabilities were the perfect complement to our advanced energy monitoring technologies. Our founders and shareholders are very excited to be bringing Zensi's technology to market 
exclusively via Belkin's new Conserve business unit."

Energy management is of meaningful concern to people. According to a November 2009 survey by Parks Associates, 81 percent of US online households show high interest in cutting energy costs. And, when asked the main reason for learning about ways to reduce energy consumption, 58 percent of people questioned stated that they wanted to learn how to save money on their electric bill.

Zensi's product portfolio includes exclusive licenses to patent-pending technology developed at Duke, the School of Interactive Computing at Georgia Tech and in the computer science &  engineering and electrical engineering department of the University of Washington.